Better Margins, Bigger Opportunities
We're launching our updated wholesale pricing tiers for 2025 — offering up to 20% off for resellers and salon owners. Enjoy flexible order minimums and exclusive brand discounts. Whether you're a new business or an established salon, our new tiered pricing is designed to help you maximize your margins and grow your revenue.
Introducing Our 2025 Wholesale Pricing Tiers
We've completely revamped our wholesale pricing structure based on your feedback. Our goal is simple: the more you buy, the more you save — and we want every nail professional to have access to competitive pricing that makes sense for their business size.
🥉 Starter Tier — For New & Small Businesses
Perfect for independent nail techs and small salons just getting started with wholesale purchasing.
- Minimum order: $150
- Discount: 5% off all products
- Access to exclusive new product launches
- Free standard shipping on orders over $200
🥈 Professional Tier — For Growing Salons
Designed for established salons and mobile nail techs with regular purchasing needs.
- Minimum order: $500/month
- Discount: 10% off all products
- Priority access to limited edition and seasonal collections
- Free express shipping on all orders
- Dedicated account support
🥇 Elite Tier — For High-Volume Resellers
Our top-tier program for distributors, multi-location salons, and high-volume beauty supply stores.
- Minimum order: $1,500/month
- Discount: up to 20% off all products
- Custom pricing on bulk orders
- First access to new brand partnerships and exclusive SKUs
- Net-30 payment terms available
- Personal account manager assigned to your business
Flexible Order Minimums
We understand that cash flow can be unpredictable, especially in the beauty industry. That's why our new pricing structure comes with flexible monthly minimums. You won't be locked into rigid contracts — just maintain your monthly spend threshold to keep your tier benefits active.
And if your order volume changes month to month? No problem. We'll automatically adjust your tier based on your rolling 3-month average, so you're always getting the best possible pricing for your actual purchasing patterns.
Exclusive Brand Discounts
In addition to our tiered pricing, we're offering limited-time brand-specific promotions throughout 2025. These include:
- Seasonal discounts on top brands like OPI, Gelish, DND, and CND
- Bundle deals combining bestselling shades with top/base coats
- Early access sales for wholesale members before public promotions go live
- Clearance pricing on discontinued shades — deep discounts for savvy buyers
How to Get Started
Ready to take advantage of our new wholesale pricing? Apply for a wholesale account today. The application process is quick and easy — most applications are approved within 24 hours. Once approved, you'll have immediate access to wholesale pricing and your assigned tier benefits.
Have questions about which tier is right for you? Our team is happy to walk you through the options and help you pick the program that best fits your business goals.
Better margins, bigger opportunities — let's grow together in 2025. 🚀